Digital Inspiration…
I’m always on the look out for inspiration, whether its for opportunities to help my clients and agency or something that helps spark the latest personal project. So I thought I’d post a selection of...
View ArticleNew York – The Responsive City
This is a fantastic example of new thinking and the reinvention of an outdated service from the city of New York – there are currently 11,412 pay phones in the City which are hardly ever used. Created...
View Article10 Checkout Optimisation Tips
The checkout process can often be the biggest single source of revenue loss for any e-commerce business. However this needn’t be the case. With a few simple changes, conversions rates can often be...
View ArticlePerrier ‘Secret Place’ Immersive Experience
Perrier sparkling natural mineral water has launched a new digital immersive experience called ‘The Secret Place‘ which sets the scene at a secret party in Paris through the eyes of 60 different...
View ArticleFree Beer Campaign Proves A Winner!
If there was ever going to be a certain marketing success, then the offer of free beer was likely to be it! But credit where it’s due, Belgian Beer brand Maes have come up with a fantastic campaign...
View ArticleFrench Connection Making a Scene
This is a nice campaign from French Connection titled ‘Make a Scene’ and is a good example of a brand getting it right with a seemless approach across their offline and online platforms. Often a...
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Top 5 Client Projects To Date…
Okay, so those close to me know that I recently decided to embark on the biggest adventure of my life (to date!) and make the not so small move from the UK to Dubai! On the flight over, after the teary...
View ArticleDigital Influence on New Car Purchasers – IAB Study
This is an interesting study from the IAB on the digital influence of those specifically considering the purchase of a new car. Key takeouts include: 96% of new car purchasers regularly research...
View ArticleApple & Volvo Bring ‘The Internet of Things’ Closer
As the ‘Internet of Things’ starts to ramp up, Volvo have released the below video showcasing Apple CarPlay technology – dubbed the best iPhone experience on four wheels. It’s a safer and smarter way...
View ArticleTwitter Introduces Project #LIVE
Project #LIVE is a documentary from Twitter that explores the new age of storytelling and what it means for brands. Live storytelling is changing our definition of who and what is “creative”, where now...
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